Business plan for the event industry as a sole trader
Yli-Huumo, Roosa (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023052815082
https://urn.fi/URN:NBN:fi:amk-2023052815082
Tiivistelmä
This is a product-based thesis for the Haaga-Helia Bachelor’s Degree Programme in Hospitality, Tourism and Experience Management. The objective of this thesis is to create a business plan in the event industry as a sole trader which the author could be used later in the future.
This thesis is divided into five different chapters. It starts with an introduction and continues to the theoretical framework. The theoretical part consists of previous literature about entrepreneurship, sole trader as a firm of entrepreneurship, and the business plan process. Business Model Canva is also studied as part of the author's business plan. The theoretical part consists of the author's own framework from the elements of traditional business plan they will be using on their own business plan.
The third chapter is about methodology. A qualitative method was used as a research method. As a data collection tool, five entrepreneurs were interviewed with a theme interview. The entrepreneurs are working in the event industry and the main goal was to gain more knowledge about entrepreneurship and business plan. After the data collection, the outcomes of the interviews were analysed with content analysis.
In the fourth chapter project management is introduced, its plan including the weekly plan, limitations, risks and evaluation.
The fifth and last chapter is discussion where the thesis process and learning outcomes are presented.
This thesis was written in the spring of 2023 starting in March and ended in May 2023. The author had a strict weekly plan, which changed a bit during the process.
The business plan was made from the theoretical framework combined with the research method outcomes. The business plan is a modern business plan with the author's own framework. Canva has been used to create the business plan more visual. As the business is not about to start yet, the business plan has some limitation, and the financial side are not added to the plan. The business plan has been made easily changeable later when starting the business comes temporal.
This thesis is divided into five different chapters. It starts with an introduction and continues to the theoretical framework. The theoretical part consists of previous literature about entrepreneurship, sole trader as a firm of entrepreneurship, and the business plan process. Business Model Canva is also studied as part of the author's business plan. The theoretical part consists of the author's own framework from the elements of traditional business plan they will be using on their own business plan.
The third chapter is about methodology. A qualitative method was used as a research method. As a data collection tool, five entrepreneurs were interviewed with a theme interview. The entrepreneurs are working in the event industry and the main goal was to gain more knowledge about entrepreneurship and business plan. After the data collection, the outcomes of the interviews were analysed with content analysis.
In the fourth chapter project management is introduced, its plan including the weekly plan, limitations, risks and evaluation.
The fifth and last chapter is discussion where the thesis process and learning outcomes are presented.
This thesis was written in the spring of 2023 starting in March and ended in May 2023. The author had a strict weekly plan, which changed a bit during the process.
The business plan was made from the theoretical framework combined with the research method outcomes. The business plan is a modern business plan with the author's own framework. Canva has been used to create the business plan more visual. As the business is not about to start yet, the business plan has some limitation, and the financial side are not added to the plan. The business plan has been made easily changeable later when starting the business comes temporal.