Covid-19 Impact on Experience Tourism in Finland
Lievonen-Torvikoski, Sara (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060116914
https://urn.fi/URN:NBN:fi:amk-2023060116914
Tiivistelmä
Experience is always a personal and individual matter. It always has a positive and meaningful
impact on its experiencer.
The aim of the thesis was to find out how Covid-19 pandemic impacted experience tourism in Finland. The purpose of the work was only to focus on experience tourism in Finland.
The thesis consists of a theoretical part which examined the main parts of the work. Experience, what it is, what features you need to have a memorable and once in a lifetime experience and how experience is a part of tourism and which trends are rising for the up-coming year. The theoretical part has an introduction of the companies chosen for the study. Six companies working in the travel and tourism field were chosen. Four of the companies are hotels that see them selves as experience hotels and two of the companies are travel agencies that offers and tailors
experience trips for their customers’ needs and wishes. The last part of the theoretical frame work is about Covid-19. The virus, how it was in Finland and how it affected Finnish travel industries and how it changed traveling in Finland.
The author of the thesis used qualitative research method for collecting the data wanted. The companies contact persons were sent a semi-structured interview in a form of a survey which benefited both parties. The survey consisted of five open-ended questions specially tailored for the companies. Three of the six companies were able to answer the survey.
In conclusion the results from the survey answered the essential questions of the work. The answers did show that during the Covid-19 years domestic traveling grew and the number of inter national stayers and clients lowered. The results showed that some of the companies had to do drastic measures to survive, but the customer base didn’t change much due to Covid-19.
impact on its experiencer.
The aim of the thesis was to find out how Covid-19 pandemic impacted experience tourism in Finland. The purpose of the work was only to focus on experience tourism in Finland.
The thesis consists of a theoretical part which examined the main parts of the work. Experience, what it is, what features you need to have a memorable and once in a lifetime experience and how experience is a part of tourism and which trends are rising for the up-coming year. The theoretical part has an introduction of the companies chosen for the study. Six companies working in the travel and tourism field were chosen. Four of the companies are hotels that see them selves as experience hotels and two of the companies are travel agencies that offers and tailors
experience trips for their customers’ needs and wishes. The last part of the theoretical frame work is about Covid-19. The virus, how it was in Finland and how it affected Finnish travel industries and how it changed traveling in Finland.
The author of the thesis used qualitative research method for collecting the data wanted. The companies contact persons were sent a semi-structured interview in a form of a survey which benefited both parties. The survey consisted of five open-ended questions specially tailored for the companies. Three of the six companies were able to answer the survey.
In conclusion the results from the survey answered the essential questions of the work. The answers did show that during the Covid-19 years domestic traveling grew and the number of inter national stayers and clients lowered. The results showed that some of the companies had to do drastic measures to survive, but the customer base didn’t change much due to Covid-19.