Efficient Marketing Communications towards Russian Customers. Case: Grande Orchidée Fashion Center
Evtikhevich, Ekaterina (2014)
Saimaan ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014091213938
https://urn.fi/URN:NBN:fi:amk-2014091213938
Tiivistelmä
The objective of this thesis was to research what are the most efficient marketing communications of Grande Orchidée Fashion Center towards Russian customers. The focus was kept on individual customers who come regularly to do shopping in Lappeenranta.
The theory part of this research work includes an examination of conventional theories of marketing communication tools and analysis of modern marketing in Russia.
The empirical part was implemented by studying the current marketing communications of the company. The data collection methods included a semi structured interview with the CEO's assistant at the company and a customer survey.
The outcomes showed the most efficient communication channels that can be utilized and that can positively contribute to the company's marketing strategy.
The theory part of this research work includes an examination of conventional theories of marketing communication tools and analysis of modern marketing in Russia.
The empirical part was implemented by studying the current marketing communications of the company. The data collection methods included a semi structured interview with the CEO's assistant at the company and a customer survey.
The outcomes showed the most efficient communication channels that can be utilized and that can positively contribute to the company's marketing strategy.