Improved sales through effective and strategic advertisment : Case study of Olive Bay International

Abstract

A few years back, Africans and Asians started migrating to Finland either to study or for other purposes and this influx came with its own needs and challenges, one of such challenges was having their homemade food and clothing near to them. These and many more were the challenges faced by a young Nigerian (Samuel Isong) and prompted him to start up a store in which both Africans and Asians could come in and buy food stuffs, cosmetics and clothing imported from their country; Olive Bay international.

Olive Bay International though set out to meet these needs was faced with low patronage. This informed this research work on formulating an effective advertisement strategy through which awareness would be created to attract more customers thereby improving sales.

Research work was done, both personal and questionnaire interviews were conducted. The research revealed that more still needed to be done in advertisement of the store such as display of billboard, improved shop's signpost, price slashes, promotions and active participation on the internet via social network.