Marketing strategies of China market entry: case study of Blastman Robotics Oy

Yang, Zhilin (2011)
 
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Yang, Zhilin
2011
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https://urn.fi/URN:NBN:fi:amk-2023092826491
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This thesis is commissioned by Blastman Robotics Oy, a blasting robot manufacture machinery company based in Oulu with a great ambition to achieve success in China. The objective of this thesis was to explore which marketing approaches are advisable to be used to China machinery market, and what marketing consideration shall be taken into account by Finnish machinery enterprises.
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