An overview of the beverage companies of Bangladesh and Finland

Abstract

This thesis reviews the potential opportunities and threats that exist in the beverage market of Bangladesh. The focus is mainly issues related to the promotional activities, distribution channel, pricing strategies and whether the emergence of new beverage companies are affecting the other beverage companies of Bangladesh. Like every other part of the world companies like Coca-Cola and Pepsi Cola were dominating in the Bangladesh beverage market. Until 2004, the major competitor of Coca Cola was Pepsi Cola. But since 2002 a new brand Mecca Cola joined between the existing competition of Coke and Pepsi and has become a strong rival among them compared to other local brands. As a result the beverage market of Bangladesh has become more competitive and precarious for all the beverage companies. Furthermore, this thesis also provides some important information about the famous Hartwall beverage company of Finland. In the first part of the thesis a general idea of Hartwall beverage Company and Bangladeshi beverage companies are presented and in the second part of the thesis SWOT analysis has been done among the beverage companies of Bangladesh. Even though there is huge demand for beverage in Bangladesh but beverage market is very competitive and uncertain. But still if any foreign or native company can come up with the idea like Mecca cola then there is some chance of making profit.