Maximizing car insurance online sales by developing superior webshop

dc.contributor.author	Pylväs, Paula
dc.date.accessioned	2014-10-17T07:37:20Z
dc.date.available	2014-10-17T07:37:20Z
dc.date.issued	2014
dc.identifier.uri	URN:NBN:fi:amk-2014101614789
dc.identifier.uri	http://www.theseus.fi/handle/10024/81100
dc.description.abstract	The purpose of this thesis work was to investigate what kind of webshop and what kind of improvements would increase customer satisfaction and maximize car insurance online sales by volume and by value. Main measure for this is the conversion rate, percentage of the potential buyers entering the site who actually make a purchase.	en
dc.language.iso	eng
dc.publisher	HAAGA-HELIA ammattikorkeakoulu
dc.rights	All rights reserved
dc.title	Maximizing car insurance online sales by developing superior webshop	en
dc.type.ontasot	fi=Ylempi AMK-opinnäytetyö\|sv=Högre YH-examensarbete\|en=Master's thesis\|
dc.identifier.dscollection	10024/68375
dc.organization	HAAGA-HELIA ammattikorkeakoulu
dc.keyword	Car insurance online sales
dc.keyword	webshop
dc.keyword	online purchase decision
dc.keyword	improve conversion rate
dc.contributor.organization	HAAGA-HELIA ammattikorkeakoulu
dc.subject.degreeprogram	fi=Tietojenkäsittely\|sv=Informationsbehandling\|en=Business Information Technology\|
dc.subject.discipline	Degree Programme in Information Systems Management (Master education)