The Impact of the Digital Era on Consumption of Literature

Abstract

The digital era has profoundly transformed how people consume literature. The change has introduced new formats, such as audiobooks and e-books, to consume literature, in addition to the traditional print book format. This research aims to analyse the impact of digitization in book publishing and consumption during the 2010s and after.

In the theoretical framework, various ways in which individuals can consume literature are examined and compared. The impact of digitization in the book publishing industry is explored, and book subscription services available in Finland are introduced. Changes in key figures of the book market, such as sales and prices are presented. Finally, consumer buying behaviour is discussed, providing an overview of factors influencing consumer buying decisions and the buying decision process.

Despite the growing popularity of digital formats, print books are the leading format. Nevertheless, digital formats are still the preferred format to considerable number of consumers. These results emphasize the coexistence and continued significance of both formats amongst consumers. Differences in effects of digitalization are found especially between different age groups, and depending on what was the preferred book format.