The role of trust in the sharing economy : what factors are influencing consumer trust in peer-to-peer platforms
Moilanen, Antti (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112932731
https://urn.fi/URN:NBN:fi:amk-2023112932731
Tiivistelmä
In recent years, the sharing economy has witnessed rapid growth and transformation facilitated by digital platforms that connect individuals for the exchange of goods, service and experiences. In the centre of these peer-to- peer (P2P) platforms is the foundational element of trust, which plays an important role among participants interactions. This thesis delves into the dynamics of trust within the sharing economy, specifically investigating different factors about consumer trust in P2P platforms.
The sharing economy has covered various sectors, including accommodation, transportation, and personal goods/services. This has reshaped the original market structures and dynamics. While individuals increasingly participate in P2P transactions, comprehending the drivers of trust is crucial for platform operators and policymakers. The evolution of consumer behaviour, combined with the rapid growth of digital technologies, necessitates a comprehensive exploration of trust.
This research aims to understand the nature of trust within the sharing economy by examining the factors that whether consumers trust one another on peer-to- peer platforms. By understanding behaviour and the development of trust, this study seeks to uncover insight that can be used to improve the design of platform operators and enhance user engagement strategies.
Through a quantitative survey and a review of existing literature about the topic, this thesis aims to uncover what makes trust stronger or weaker. Finally, the research provides a thorough look at how trust works in the sharing economy. In a world where digital and decentralized transactions are becoming more common, trust is incredibly important. This makes this research valuable for P2P platforms and the sharing economy as a whole.
The sharing economy has covered various sectors, including accommodation, transportation, and personal goods/services. This has reshaped the original market structures and dynamics. While individuals increasingly participate in P2P transactions, comprehending the drivers of trust is crucial for platform operators and policymakers. The evolution of consumer behaviour, combined with the rapid growth of digital technologies, necessitates a comprehensive exploration of trust.
This research aims to understand the nature of trust within the sharing economy by examining the factors that whether consumers trust one another on peer-to- peer platforms. By understanding behaviour and the development of trust, this study seeks to uncover insight that can be used to improve the design of platform operators and enhance user engagement strategies.
Through a quantitative survey and a review of existing literature about the topic, this thesis aims to uncover what makes trust stronger or weaker. Finally, the research provides a thorough look at how trust works in the sharing economy. In a world where digital and decentralized transactions are becoming more common, trust is incredibly important. This makes this research valuable for P2P platforms and the sharing economy as a whole.