Effectiveness of Social Media Advertising on Brand Awareness

Abstract

This thesis investigates the effectiveness of social media advertising on brand awareness in the fashion sector, focusing in particular on Instagram users in the age group 18 to 34. The study was carried out using the quantitative method using Google Forms for the survey and focused on two main questions. First, it examined the impact of social media advertising on brand awareness among young individuals who follow fashion accounts on Instagram. Second, it seeks to evaluate the most successful advertising strategies employed by fashion brands on Instagram to increase brand recognition of this target audience.

The study intends to provide an extensive comprehension of the effectiveness of social media advertising, highlighting how it contributes to increased brand awareness in the competitive fashion market. It aims to provide meaningful advice to fashion businesses that would like to improve the effect of their Instagram advertisements on younger customers.

By using a thorough analysis of the impact and successful strategies of social media advertising, this study helps to understand how companies can employ Instagram to strengthen their presence among the dynamic and powerful demographics of young fashion enthusiasts.