Customer relationship management system
Begum, Rasheda (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121838302
https://urn.fi/URN:NBN:fi:amk-2023121838302
Tiivistelmä
The thesis aims to offer an insight into the customer relationship management methods and how it can be utilized. It aims to bring out the effectiveness of the utilization of CRM, which can further help to achieve customer loyalty and customer satisfaction and overall better performance of an organization. The technique that is used to carry out the research is a mixed method research approach. It would involve a survey to gain further information on how the business operates to achieve the objectives of customer satisfaction and loyalty and what they think of customer relationship management.
The theoretical framework consists of the origins of customer relationship management, its effectiveness and different ways of implementation. It also highlighted the frequent mistakes made in relation to Customer Relationship Management. There was also some enlightment on Customer Relationship Marketing as a component of Customer Relationship Management.
The conclusion of the thesis discusses the practicability and key findings from the study. The research method used to get insights related to CRM in the Itsudemo Sushibar. It also discussed the limitations of the research conducted due to lack of samples. It also mentioned the type of businesses that can benefit from the thesis. It shed light on the possibility of small business models to be able to implement CRM.
The theoretical framework consists of the origins of customer relationship management, its effectiveness and different ways of implementation. It also highlighted the frequent mistakes made in relation to Customer Relationship Management. There was also some enlightment on Customer Relationship Marketing as a component of Customer Relationship Management.
The conclusion of the thesis discusses the practicability and key findings from the study. The research method used to get insights related to CRM in the Itsudemo Sushibar. It also discussed the limitations of the research conducted due to lack of samples. It also mentioned the type of businesses that can benefit from the thesis. It shed light on the possibility of small business models to be able to implement CRM.