Market study for a Central Asian Company in the Finnish Market Case Study: Aliqulov Mirzahmad

Abstract

Abstract As Central Asia is currently a developing region, the companies located there are also developing rapidly. One such company is Aliqulov Mirzahmad, a private enterprise. This enterprise is the leading manufacturer of construction and finishing products in the region. The aim of this thesis is to explore the opportunities and threats when the company targets the Finnish market. In order to gain this achievement, the study will utilize the PEST model, Porter’s Five Forces model, the Value Chain model, and entry modes for an overall assessment of the entry into the Finnish market. Based on the results, the study will design a business plan for the entry of the construction materials’ market destination accordingly.

As a result of this research, the information about the weather in the Finnish market, the situation in the construction materials market, and how many opportunities the selected company has to enter this market will be studied. Depending on the company's findings from the research and the company's desire, it will be possible to decide whether to enter this market in the future. The work obtains answers to the following questions: what is the business environment of the Finnish construction and finishing materials market in terms of political, economic, social, and technological perspectives?, and what is the current situation and future trends of the construction industry in Finland in terms of Porter's Five Forces Model?