Humor in Business : an Indian Subcontinent Perspective
Hossain, Mofazzal (2016)
2016
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202401261859
https://urn.fi/URN:NBN:fi:amk-202401261859
Tiivistelmä
The objective of this thesis is to explore humor in Indian Subcontinent. It is known that Humor is different in culture, age, time and situation. European people occasionally do not understand Indian Subcontinent humor vice versa. World becomes a global village. Humor may become international over the world.
Companies may use humorous messages to communicate with their customers. It is perceptible in Television, You Tube etc. Young generations may expect humorous and relaxing working environment. So humor is very much significant for both internal and external marketing communication. For this thesis, both secondary and primary data was collected from different sources. Primary data was collected through questionnaires and interviews of 25 respondents. The research work was an exploratory qualitative research work.
Indian people make fun with their friends, co-workers and relatives. So it may be vital to practice more humor while doing business in Indian Subcontinent. Executives need to manage the age, religion, society, culture, time, situation and environmental factors before making humor in business. Right humor at right time in right condition can build a successful business deal. Generally Indian Subcontinent people use numerous humor tools in their daily life such as Anecdotal, Black/Dark/Morbid, Deadpan/Dry, Farcical, Hyperbolic, Ironic, Mordant, Parodic, Satirical, Screwball, Self-deprecating, Situational and Slapstick humor. Humor helps to target people, motivate employees and driving them to achieve organizational goals, reduce tiredness, monotony, boredom, improve business communications, relationships, increase trust and rapport, better morale, sales and productivity, and also improve overall effectiveness and efficiency of the workers.
Right humor at right time in right situation can end up with a successful business negotiation in Indian Subcontinent
Companies may use humorous messages to communicate with their customers. It is perceptible in Television, You Tube etc. Young generations may expect humorous and relaxing working environment. So humor is very much significant for both internal and external marketing communication. For this thesis, both secondary and primary data was collected from different sources. Primary data was collected through questionnaires and interviews of 25 respondents. The research work was an exploratory qualitative research work.
Indian people make fun with their friends, co-workers and relatives. So it may be vital to practice more humor while doing business in Indian Subcontinent. Executives need to manage the age, religion, society, culture, time, situation and environmental factors before making humor in business. Right humor at right time in right condition can build a successful business deal. Generally Indian Subcontinent people use numerous humor tools in their daily life such as Anecdotal, Black/Dark/Morbid, Deadpan/Dry, Farcical, Hyperbolic, Ironic, Mordant, Parodic, Satirical, Screwball, Self-deprecating, Situational and Slapstick humor. Humor helps to target people, motivate employees and driving them to achieve organizational goals, reduce tiredness, monotony, boredom, improve business communications, relationships, increase trust and rapport, better morale, sales and productivity, and also improve overall effectiveness and efficiency of the workers.
Right humor at right time in right situation can end up with a successful business negotiation in Indian Subcontinent