GSSI Conference 2012 : proceedings from the Global Sales Science Institute Conference 2012
Turun ammattikorkeakoulu
2013
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:ISBN:978-952-216-361-5
https://urn.fi/URN:ISBN:978-952-216-361-5
Tiivistelmä
In 2012, Turku University of Applied Sciences hosted the 6th annual Global Sales Science Institute (GSSI) conference. The conference gathered sales professionals from all around the world to discuss and exchange ideas regarding sales and sales science. This article collection includes a selection of the articles that were written for the conference.
The publication aims to provide the reader with an accurate overview of the conference and its participants. It serves as a glimpse to the highly successful event and offers new insights on selling from the point of view of both research and practical applications. In other words, the publication is targeted at those professionals in both academia and businesses who wish to learn more about the intricate process of selling.
The publication aims to provide the reader with an accurate overview of the conference and its participants. It serves as a glimpse to the highly successful event and offers new insights on selling from the point of view of both research and practical applications. In other words, the publication is targeted at those professionals in both academia and businesses who wish to learn more about the intricate process of selling.