Next-Generation Arena Wristband — A Case Study of Nokia Corporation

Abstract

Today, event arenas need to find solutions to attract more customers and provide new experiences at their events to stay competitive. The goal of this thesis was to ideate next-generation arena experiences at the Nokia Arena. The concept proposed is to include LED wristbands, to be called NOKIAband, at the Nokia Arena, to bring more atmosphere and interactivity during the performances. In the development phase, the Design Sprint method was used to establish a knowledge base by various research methods. Desk research found that LED wristbands are a new phenomenon that has been an enormous success. From a survey conducted, it became clear that there would be a demand for this service. Also, research into the technologies available today, including heat mapping and 5G, was conducted.

A prototype of the NOKIAband was designed and the usability and likeability were tested on potential users. A study of Nokia’s technologies indicated that the concept can be realized and could be implemented by Nokia. The results demonstrated that the NOKIAband would be attractive to users, to the arena and technically feasible.

Future development prospects considered included adding new features like vibration to the wristbands. In addition, adding two-way communication between the individual NOKIAband and the system would make it possible to have a call button service, for example.

In conclusion, the proposed NOKIAband can technically be implemented and would be valuable to both visitors and the Nokia Arena as well as Nokia. Utilizing the latest technology and trends, an eye-catching concept was accomplished, the NOKIAband, providing new experiences for the Nokia Arena customers.