Brands and branding : creating a brand strategy

dc.contributor.author	Ropo, Juha-Pekka
dc.date.accessioned	2010-03-08T08:03:33Z
dc.date.available	2010-03-08T08:03:33Z
dc.date.issued	2009
dc.identifier.uri	URN:NBN:fi:amk-201003063258
dc.identifier.uri	http://www.theseus.fi/handle/10024/8472
dc.language.iso	eng
dc.publisher	Tampereen ammattikorkeakoulu
dc.rights	All rights reserved
dc.subject	advertising agency
dc.subject	strategy
dc.subject	brands
dc.title	Brands and branding : creating a brand strategy
dc.type.ontasot	fi=AMK-opinnäytetyö\|sv=YH-examensarbete\|en=Bachelor's thesis\|
dc.identifier.dscollection	10024/6703
dc.organization	Tampereen ammattikorkeakoulu
dc.subject.ysa	mainostoimistot
dc.subject.ysa	strategia
dc.subject.ysa	brandit
dc.contributor.organization	Tampereen ammattikorkeakoulu
dc.subject.degreeprogram	fi=Liiketalous, hallinto ja markkinointi\|sv=Företagsekonomi, förvaltning och marknadsföring\|en=Business Management, Administration and Marketing\|
dc.subject.discipline	Degree Programme in International Business