Increasing customer value by improving software toolkit : case: Venture Development Finland Ltd.
Korhonen, Petteri (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202404106179
https://urn.fi/URN:NBN:fi:amk-202404106179
Tiivistelmä
Venture Development Finland is a management consulting company and a contractor that aids selected company customers in their business activities in both long and short term. The company uses professional consultants to perform tasks to customers that wish either not to do them, or do not want to hire own resources into these tasks which can include corporate transactions and growth; corporate and environment changes; and funding.
This practical thesis is done for Suomen Yrityskehitys Oy which is in English Venture Development Finland ltd. The objective of this thesis is to increase customer value for Venture Development Finland's customers by developing the Multimentor Toolkit software that is used in their consulting service. The purpose of the thesis is to research the usage of the software toolkit in Venture development Finland’s service and based on the research results then improve and adjust it, to create even more customer value to the customer companies. Customer value and digital transformation in management consulting are studied for the theoretical framework of this thesis.
The research is done by using quantitative research methods. A development survey consisting of quantitative and qualitative questions is sent out via email in the form of an online questionnaire both to the customer companies and consultants of Venture Development Finland that have utilized the Multimentor Toolkit prior. Research data consists of answers from 20 respondents from which 14 are customer companies and six are consultants of Venture Development Finland.
According to the research results the software used in Venture Development Finland’s service; Multimentor Toolkit does create value for the customer companies. By simplifying the Toolkit, improving the usability, visualisation, and increasing the informativeness of it, can it create more customer value to the customer companies. Based on the research results and the theoretical framework, development suggestions will be given to Venture Development Finland on how they should develop the Multimentor Toolkit to create more customer value to customer companies in the future.
This practical thesis is done for Suomen Yrityskehitys Oy which is in English Venture Development Finland ltd. The objective of this thesis is to increase customer value for Venture Development Finland's customers by developing the Multimentor Toolkit software that is used in their consulting service. The purpose of the thesis is to research the usage of the software toolkit in Venture development Finland’s service and based on the research results then improve and adjust it, to create even more customer value to the customer companies. Customer value and digital transformation in management consulting are studied for the theoretical framework of this thesis.
The research is done by using quantitative research methods. A development survey consisting of quantitative and qualitative questions is sent out via email in the form of an online questionnaire both to the customer companies and consultants of Venture Development Finland that have utilized the Multimentor Toolkit prior. Research data consists of answers from 20 respondents from which 14 are customer companies and six are consultants of Venture Development Finland.
According to the research results the software used in Venture Development Finland’s service; Multimentor Toolkit does create value for the customer companies. By simplifying the Toolkit, improving the usability, visualisation, and increasing the informativeness of it, can it create more customer value to the customer companies. Based on the research results and the theoretical framework, development suggestions will be given to Venture Development Finland on how they should develop the Multimentor Toolkit to create more customer value to customer companies in the future.