Social Media in Human Resource Management

Abstract

With the emergence of social media platforms undeniably shaping our world, the integration of social media in Human Resources Management (HRM) practices has emerged as a significant area of interests for organizations in the past 10 years. Traditional methods of HRM such as advertisements in newspapers shifted to digital methods like online job boards. Social media platforms enhance more cost and time effective methods in all dimensions of HRM.

Through a comprehensive review of literature and empirical analysis, insights are provided into the op-portunities and challenges associated with social media in HRM. The research delved into the impact of social media employed in the multiple facets of HRM and used an inductive approach and qualitative data analysis throughout. The empirical analysis is founded on archival research based on secondary sources in form of relevant publications in the time span of 10 years.

The key results underscore that social media have a significant impact on many dimensions of HRM in-cluding recruitment, employee engagement, onboarding, and feedback. Moreover, it is reported that all dimensions of HRM are interconnected. Overall, social media allows for a streamline recruitment process, better communication and collaboration fostering a sense of community within the organization, not only employees but also former employee and employee candidates. However, it was emphasized the im-portance of addressing ethical considerations, privacy concerns, and the need for ongoing monitoring and adaptation when integrating social media into HRM practices. By navigating these challenges thought-fully, organizations can effectively use social media to drive organizational success.