Conceptualization plan for a fictional travel agency

Abstract

The thesis designs a business concept for a fictional travel agency that aims at people who live in Finland, but who do not communicate in Finnish nor Swedish. This agency would operate mainly in Southern Finland and target at people who are interested in trips to other parts of Finland but cannot take part in trips offered by other local agencies due to the language barrier.

One part of the agency’s business plan is to include bus transport to various locations along with a guide or guides who make sure that everyone on the trip gets the information they need to have an enjoyable time in their preferred language. These guides will have scripts to read in various languages but also be trained to answer any questions or give any additional information in that language. The agency would offer guided trips by themes, both in English and Russian or in a third major language shared by the attending group.

The business model was created by benchmarking and by utilizing Business Model Canvas (Osterwalder 2005). Service design was also used as framework.

As the plan is on conceptualizing stage, it is not indented for any for real travel agency.