Designing marketing communications for Nikama Design

Abstract

The purpose of this thesis is to produce a marketing plan for a Finnish design company. The main goal is to create a marketing plan that will help the company with marketing and to grow comprehensively. This thesis provides the basis for company's marketing planning. The company can also refine this basic basis of the marketing plan in the future.

The objective is to get a better understanding about the design industry and the current market analysis. Another objective is to create a marketing plan for the target company. This marketing plan will be based on the current situational analysis.

This bachelor thesis is qualitative research and it will solve a research problem which is what is an effective marketing plan for Nikama Design?

After situation analysis, the work goes through three important stages of the marketing plan, situation analysis, marketing strategy, and marketing tactics. Through these steps, many details are gained regarding the marketing of the target company.