How I became a brand designer

Abstract

This thesis explores my journey of personal growth and professional devel-opment within the realm of brand design from 2019 to 2024. Using qualitative research methods and theories, it closely examines the evolution of my skills and expertise in this field. Through collaboration with an expert in design and branding, the thesis evaluates the success of my portfolio materials, providing invaluable insights and feedback.

The resulting thesis report, along with the portfolio, serves as a valuable re-source for aspiring brand managers, marketers, and designers. It not only ex-plains the fundamental elements of branding but also offers practical guidance on their application. By breaking down the complex nuances of branding theories and practices, this comprehensive resource equips readers with the tools needed to create lasting and impactful brands in today's dynamic business landscape.