Global scenarios in maternal and fetal health diagnostics business in year 2030 : analysis, conclusions and suggestions

Abstract

In this development work the current landscape for the maternal and fetal diagnostics business was studied. Thesis aimed to answer to the question “what are the competitive advantages in the future for maternal and fetal health diagnostics business”. Thesis investigated investigated the landscape from high to low-income settings and analyzed available data, drivers, trends, and silent signals from various sources with the aim to form a big picture of today’s maternal and fetal health diagnostic business. Trends and other affecting factors were analysed both from external and internal dimensions. The information sources for the study were gathered from different articles, publications, and reports. Empirical findings were further analyzed using different strategic tools. These included PESTEL, SWOT and, Porter’s five forces. The analysis of the findings was used to present four scenarios of the probable futures. In the conclusions and suggestions, reflections of the analyses were conducted to make the recommendations for maternal and fetal health diagnostic business competitive advantages against the potential futures.