Elevating media presence at Rovio entertainment corporation

Abstract

With the aim of identifying and enhancing Rovio Entertainment Corporation's media presence in the rapidly evolving digital landscape, the researcher explores the digital media strategies of the creator of the globally recognized Angry Birds franchise. The purpose of this study is to explore effective communication approaches that strengthen stakeholder engagement and cultivate close connections with the audience. Using a comprehensive theoretical framework, the study examines Rovio's current media strategies by analyzing literature on corporate communication, digital media trends, stakeholder theory, and the nuances of digital gaming. Using a secondary, desk-based research methodology, this analysis assesses Rovio's media communication tactics and their resonance with audience expectations. Rovio could implement innovative communication strategies to navigate the contemporary media landscape more effectively, such as digital platform optimization, content engagement maximization, and stakeholder relationship enhancement. Insights can be gained from a comparative examination of successful media campaigns within the entertainment industry. Rovio's media presence can be amplified through immediate and strategic recommendations derived from the research findings. These recommendations are designed to assist in the planning, segmentation, and distribution of content for strategic communication. Rovio also proposes actionable steps to fortify its media presence in an adaptable, resilient manner in this thesis, which highlights the broader implications of these strategies for media communication theory. The study provides valuable insights to Rovio Entertainment Corporation and other gaming companies aiming to enhance their digital media communication strategies and achieve a more dynamic and engaging digital presence.