Usability testing of Fiskars International Website
Krylova, Lilya (2015)
Krylova, Lilya
HAAGA-HELIA ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501221531
https://urn.fi/URN:NBN:fi:amk-201501221531
Tiivistelmä
This Bachelor thesis relates to Fiskars Brand website. Fiskars Corporation is the leading supplier of branded consumer products for garden, home and outdoor tools as well as some other equipment throughout the world.
The main objective of the thesis was to explore the usability and to evaluate user interface design of a new Fiskars International Website to identify potential weaknesses as well as to lay emphasis on strong sides of the website. The research may also point on possible usability issues of the website and new development ideas for the future.
The main research question was the definition of how Fiskars International website answers the usability. This question was supported by three sub-questions: What is the usability of the website? Are users satisfied with website user interface and its design? Which improvements and developments users would like to see on the website in the future?
The framework of the thesis includes the usability theory. It presents the explanation of importance and purpose of the usability testing and benefits of the usability for companies’ websites. The theory also contains the description of the usability methods applied in the current research.
The theoretical background of the thesis consists of secondary data that was collected and integrated from different scientific resources such as books, journals and online sources. All secondary data regarding usability, usability testing methods, website user interface design belongs to Haaga-Helia University of Applied Sciences library book collection.
The empirical part of the thesis was based on the research that belongs to the type of qualitative research. The primary data that refers to the empirical part was gathered by usability testing methods: heuristic evaluation and thinking aloud tests supported by short interviews. In the given thesis the first method implies the website evaluation by the thesis author and the second implies the test of several potential website visitors.
The findings of the research come down to the fact that the website is usable and answers highly enough the main attributes of the usability, although it has a few remarks. The results showed undoubtedly users’ satisfaction regarding its design and interface view. The objective suggestions for improving the website were given and now presented. All the findings could really be taken into consideration during future development and changes of the website.
The main objective of the thesis was to explore the usability and to evaluate user interface design of a new Fiskars International Website to identify potential weaknesses as well as to lay emphasis on strong sides of the website. The research may also point on possible usability issues of the website and new development ideas for the future.
The main research question was the definition of how Fiskars International website answers the usability. This question was supported by three sub-questions: What is the usability of the website? Are users satisfied with website user interface and its design? Which improvements and developments users would like to see on the website in the future?
The framework of the thesis includes the usability theory. It presents the explanation of importance and purpose of the usability testing and benefits of the usability for companies’ websites. The theory also contains the description of the usability methods applied in the current research.
The theoretical background of the thesis consists of secondary data that was collected and integrated from different scientific resources such as books, journals and online sources. All secondary data regarding usability, usability testing methods, website user interface design belongs to Haaga-Helia University of Applied Sciences library book collection.
The empirical part of the thesis was based on the research that belongs to the type of qualitative research. The primary data that refers to the empirical part was gathered by usability testing methods: heuristic evaluation and thinking aloud tests supported by short interviews. In the given thesis the first method implies the website evaluation by the thesis author and the second implies the test of several potential website visitors.
The findings of the research come down to the fact that the website is usable and answers highly enough the main attributes of the usability, although it has a few remarks. The results showed undoubtedly users’ satisfaction regarding its design and interface view. The objective suggestions for improving the website were given and now presented. All the findings could really be taken into consideration during future development and changes of the website.