Business Plan For Family Gardening Service : The city of Ylivieska as an example

Abstract

CENTRIA UNIVERSITY OF APPLIED SCIENCES Date January 2015 Author Ming Yu Degree programme Bachelor of Engineering Name of thesis Business Plan for Family Gardening Service Instructor Marja-Liisa Kaakko Pages 42+Appendix Supervisor Marja-Liisa Kaakko

Most of the Finnish family houses have got a garden yard to take care of, so there will be demands for family gardening service, especially for the elderly who live alone demanding for this service more. On the other hand, most of the foreign students in Finland would need a part time job to support their study life. The objective of this thesis is to make a business plan for a start-up service company mainly specializing in residential gardening care. Through the marketing analysis, I identified the demands and supply, the existing competition; through the marketing plan, I worked out the pricing, promotion, the distribution and other marketing means, to find out how can better reach and satisfy the customer’s needs. At the same time tried to find out what necessary legal procedures are for a start-up company. Method: Marketing analysis. Marketing plan.

Key words Customer needs, customer relationship, risk, service quality, training