Organizational Culture and Performance: Telecommunication Sector in Bangladesh

Abstract

Organizational culture is indispensable for employees' performance. However, there are limited studies in the telecommunications sector. Therefore, the study aims to investigate the function of organizational culture on employee performance. The study considers subjectivist and interpretivist research philosophies and an inductive approach. Consequently, a qualitative research strategy and a case study research design on Bangladeshi Internet service providers (ISPs) are applied due to a fast-growing digital economy. One manager and two employees were interviewed using an open-ended questionnaire via Microsoft Forms and Teams. Then the study makes patterns of responses using thematic analysis, considering Microsoft Office.

The research findings illustrate that organizational culture means collaboration, innovation, teamwork, adaptability, open communication, punctuality, internal discipline, supporting each other for task completion, company mission and vision, and customer-centric and data-driven decision making. The factors of organizational culture are leadership, communication, transparency, and trust. If the organizational culture is positive, encourages training for technical and soft skills, and considers employee wellbeing, it improves employee performance. The study suggests that a flexible work environment should be incorporated into Schein's Model for long-term employee performance.

The study suggests that ISP companies can achieve better employee performance through trustworthy leadership, clear communication, a flexible work environment, technical and soft skill training, encouragement, and motivation. Combining structured and flexible organizational styles suits employees’ innovation and creativity.