Exporting Sports Goods from Pakistan to Finland: A Strategic Business Plan for Market Entry and Growth
Faisal, Abu (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061423008
https://urn.fi/URN:NBN:fi:amk-2025061423008
Tiivistelmä
The objective of the thesis is to establish a business plan for Lamda Industries, a Pakistani business seeking to export sports goods to the Finnish market. The objective is to establish a market entry plan that will make the business capable of satisfying Finnish customers' needs and thrive in a highly regulated, sustainability-focused market.
This thesis is based on a case study method involving a semi-structured interview of a top executive of Lamda Industries. Key analysis methods were a SWOT analysis and thematic analysis. Theoretical models like the Uppsala Model, OLI Paradigm, Porter's Diamond Model, and Network Theory are the pillars of the study.
The findings show that Lamda has strong product quality and CE certification but lacks environmental certifications, logistics control, and a clear brand presence in Finland. To succeed, Lamda must invest in sustainability, upgrade its digital logistics, and build brand trust among Finnish consumers.
This business plan offers practical recommendations to help Lamda Industries enter and grow in the Finnish market. The plan can also guide other Pakistani exporters aiming to enter high-compliance international markets.
This thesis is based on a case study method involving a semi-structured interview of a top executive of Lamda Industries. Key analysis methods were a SWOT analysis and thematic analysis. Theoretical models like the Uppsala Model, OLI Paradigm, Porter's Diamond Model, and Network Theory are the pillars of the study.
The findings show that Lamda has strong product quality and CE certification but lacks environmental certifications, logistics control, and a clear brand presence in Finland. To succeed, Lamda must invest in sustainability, upgrade its digital logistics, and build brand trust among Finnish consumers.
This business plan offers practical recommendations to help Lamda Industries enter and grow in the Finnish market. The plan can also guide other Pakistani exporters aiming to enter high-compliance international markets.