Designing a sustainable donation-based funding model for girls’ school in Nepal : a quantitative study of donor behavior and preferences
Rayamajhi, Anjali (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025112930893
https://urn.fi/URN:NBN:fi:amk-2025112930893
Tiivistelmä
This paper examines the behavioural, perceptual, and technological determinants of the willingness of donors to invest in a subscription-based donation model to support Maa Kalyani Vedic Kanya Gurukul, a girls’ educational institution in Nepal. Although research shows that irregular and unpredictable donations are a great challenge, the study will seek to determine how trust, perceived impact, intrinsic motivation, engagement in donor involvment, and technology comfort influence an orientation towards structured and recurring giving.
The study was carried out based on Theory of Planned Behavior (TPB), Social Exchange Theory (SET) and Technology Acceptance Model(TAM) theories using a quantitative cross-sectional survey design. The sample consisted of both a purposive sample of 50 donors and potential donors, including local supporters and members of the Nepali diaspora. Demographic and perceptual trends were summarized using descriptive statistics, whereas internal consistency of measurement constructs was established using Cronbach's Alpha. To test hypothesized relationships, Pearson correlation and multiple regression analyses were done.
The study found that although the donors surveyed displayed a lot of trust, motivation, and technological preparedness, the donor engagement as a result of their updates, recognition, and communication was the most important predictor of their willingness to engage in a subscription-based donation model. The latter demonstrates the necessity to build up a strong relational bond and ensure mutual, transparent communication to guarantee long-term financing. The study provides feasible suggestions to Maa Kalyani Vedic Kanya Gurukul and other institutions, with a note of personalized stewardship approaches and automated digital giving platforms.
The study was carried out based on Theory of Planned Behavior (TPB), Social Exchange Theory (SET) and Technology Acceptance Model(TAM) theories using a quantitative cross-sectional survey design. The sample consisted of both a purposive sample of 50 donors and potential donors, including local supporters and members of the Nepali diaspora. Demographic and perceptual trends were summarized using descriptive statistics, whereas internal consistency of measurement constructs was established using Cronbach's Alpha. To test hypothesized relationships, Pearson correlation and multiple regression analyses were done.
The study found that although the donors surveyed displayed a lot of trust, motivation, and technological preparedness, the donor engagement as a result of their updates, recognition, and communication was the most important predictor of their willingness to engage in a subscription-based donation model. The latter demonstrates the necessity to build up a strong relational bond and ensure mutual, transparent communication to guarantee long-term financing. The study provides feasible suggestions to Maa Kalyani Vedic Kanya Gurukul and other institutions, with a note of personalized stewardship approaches and automated digital giving platforms.