Development of Market Entry Strategies : An Initial Blueprint for Consulting Processes
Schneider, Thomas (2015)
Schneider, Thomas
Oulun ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015091714687
https://urn.fi/URN:NBN:fi:amk-2015091714687
Tiivistelmä
Ever since globalisation has started to connect nations all over the globe companies have been offered great amounts of opportunities such as the distribution of risks towards several countries or the access to a greater customer base. However it seems that Finnish small and medium-sized enterprises (SMEs) face troubles when entering foreign markets which establishes a need for practical support and guidance.
For this purpose the following will introduce an initial consulting process representing a base for fostering Finnish SMEs to enter international markets. The result will be utilised by the commis-sioner 1Step, a consulting start-up company located in Oulu (Finland) supporting the international-isation process of Finnish enterprises to Germany.
In order to develop the desired consulting blueprint the following structure has been chosen: The first part will present the theoretical foundation including chapters dealing with basics of consult-ing, the creation and consumption of services as well as strategy development for foreign mar-kets.
In addition to that empirical research will solve the research problem of lacking crucial information about the commissioner’s potential clients – Finnish SMEs. In order to solve this issue qualitative data in form of expert interviews has been collected due to the assumption that broader infor-mation concerning the research problem are needed. The results cover the topics of general data about Finnish SMEs, their problems concerning a market entry to Germany as well as the rela-tionship between consultant and client.
Lastly, the developed consulting process will be introduced based on the findings of the previous two parts. In order to present the blueprint the process modelling language UML (Unified Model-ling Language) has been used which enables the commissioner to improve the consulting process continuously in the future.
Summarizing, the commissioner will receive a comprehensive document describing how it is possible to consult market entry strategies to Finnish SMEs. However it should be mentioned that the developed consulting process should be seen as an initial base since it has to be adapted to individual needs of every client. By doing so it should be possible to foster internation-alisation processes of Finnish SMEs in order to support their growth potentials and ensure a sus-tainable future development.
For this purpose the following will introduce an initial consulting process representing a base for fostering Finnish SMEs to enter international markets. The result will be utilised by the commis-sioner 1Step, a consulting start-up company located in Oulu (Finland) supporting the international-isation process of Finnish enterprises to Germany.
In order to develop the desired consulting blueprint the following structure has been chosen: The first part will present the theoretical foundation including chapters dealing with basics of consult-ing, the creation and consumption of services as well as strategy development for foreign mar-kets.
In addition to that empirical research will solve the research problem of lacking crucial information about the commissioner’s potential clients – Finnish SMEs. In order to solve this issue qualitative data in form of expert interviews has been collected due to the assumption that broader infor-mation concerning the research problem are needed. The results cover the topics of general data about Finnish SMEs, their problems concerning a market entry to Germany as well as the rela-tionship between consultant and client.
Lastly, the developed consulting process will be introduced based on the findings of the previous two parts. In order to present the blueprint the process modelling language UML (Unified Model-ling Language) has been used which enables the commissioner to improve the consulting process continuously in the future.
Summarizing, the commissioner will receive a comprehensive document describing how it is possible to consult market entry strategies to Finnish SMEs. However it should be mentioned that the developed consulting process should be seen as an initial base since it has to be adapted to individual needs of every client. By doing so it should be possible to foster internation-alisation processes of Finnish SMEs in order to support their growth potentials and ensure a sus-tainable future development.