Finding the happy
Nygren, Viola (2015)
Nygren, Viola
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015110916095
https://urn.fi/URN:NBN:fi:amk-2015110916095
Tiivistelmä
Finding the happy is about researching happiness, emphasis being on the perspective of the experiences. What is a happy experience and what are its elements? And from the viewpoint of experience and wellness service providers; can happiness be produced – or is it some-thing born spontaneously, only experienced “in the moment”?
The problems around the topic lie in its vastness – how can we produce solid data of some-thing that is so intangible and so layered in its being as happiness?
This is where very critical streamlining of the thesis topic was made; it was then decided to analyse and research the topic through the viewpoint of the experience and wellness indus-tries – and to consider the ways businesses of these fields could benefit from the concept of happiness.
A survey on happiness was implemented in order to build the theoretical frames around this thesis. With data from the survey along with extensive research, the elements of happiness were examined and analysed.
The emphasis was, throughout the process of the thesis writing, to bring some fresh ideas for businesses, the core question being: Could happiness be a trigger for profit – and not just a side product or end result?
In the end part of the thesis, real life examples from the corporate field showcase that many businesses have already harnessed happiness as a key factor of their business planning, branding, ethics and value charts as well as the implementation of their services.
The problems around the topic lie in its vastness – how can we produce solid data of some-thing that is so intangible and so layered in its being as happiness?
This is where very critical streamlining of the thesis topic was made; it was then decided to analyse and research the topic through the viewpoint of the experience and wellness indus-tries – and to consider the ways businesses of these fields could benefit from the concept of happiness.
A survey on happiness was implemented in order to build the theoretical frames around this thesis. With data from the survey along with extensive research, the elements of happiness were examined and analysed.
The emphasis was, throughout the process of the thesis writing, to bring some fresh ideas for businesses, the core question being: Could happiness be a trigger for profit – and not just a side product or end result?
In the end part of the thesis, real life examples from the corporate field showcase that many businesses have already harnessed happiness as a key factor of their business planning, branding, ethics and value charts as well as the implementation of their services.