Factors Affecting Customers’ Adoption of Digital Payment in Nepal
Thapa, Sushil; Sejuwal, Santosh (2025)
2025
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https://urn.fi/URN:NBN:fi:amk-202505028636
https://urn.fi/URN:NBN:fi:amk-202505028636
Tiivistelmä
In the era of technology, Nepal is also observing a quick shift towards the adoption of digital payments, primarily due to the revolution of mobile banking applications and smartphone penetration. Due to the slow and steady development in digital infrastructure and low government initiatives, digital payments remained unbalanced, particularly between rural and urban contexts. This study has tried to address the gap in understanding the demographic and behavioural factors influencing the adoption of mobile banking applications across Nepal.
The research deploys a quantitative approach using a structured survey distributed across three diverse locations: Jumla, Dhangadhi, and Rautahat. The methodology involves data collection through the random sampling of 181 respondents. Analysis of data made through descriptive and inferential statistics to explore correlations between adoption rates and demographic variables.
Findings indicate that younger, educated, and higher-income users are more likely to adopt mobile banking. Trust in digital systems, along with perceived usefulness and ease of use, are the critical enablers. Some of the key backstopping factors included high transaction fees, poor connectivity, and low digital literacy in rural areas. The study suggests enhancing financial literacy, improving infrastructure, and user-friendly app design to support inclusive digital adoption.
The research deploys a quantitative approach using a structured survey distributed across three diverse locations: Jumla, Dhangadhi, and Rautahat. The methodology involves data collection through the random sampling of 181 respondents. Analysis of data made through descriptive and inferential statistics to explore correlations between adoption rates and demographic variables.
Findings indicate that younger, educated, and higher-income users are more likely to adopt mobile banking. Trust in digital systems, along with perceived usefulness and ease of use, are the critical enablers. Some of the key backstopping factors included high transaction fees, poor connectivity, and low digital literacy in rural areas. The study suggests enhancing financial literacy, improving infrastructure, and user-friendly app design to support inclusive digital adoption.