E-commerce website management

Abstract

A crucial component of digital business operations is e-commerce website management, which includes the strategic supervision of online platforms to guarantee peak performance, user satisfaction, and profitability. With an emphasis on content management, inventory control, security procedures, and customer relationship management (CRM), this thesis investigates the core ideas and industry best practices for running e-commerce websites. It looks at how managing a website well can improve user satisfaction, boost conversion rates, and preserve data integrity. The results highlight how crucial it is to manage websites methodically, combining technical, marketing, and customer support tactics to meet organizational goals.