Business Plan for a Start-up Car Dealership Company : Aurora Auto Hub Oulu
Banneheka Mudiyanselage, Milinda Prabath (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025061523058
https://urn.fi/URN:NBN:fi:amk-2025061523058
Tiivistelmä
This thesis focuses on a business plan for the startup car dealership company Aurora Auto Hub based in Oulu, Finland, targeted at international students coming to pursue higher education, especially those from outside the EU. The purpose of this business plan is to understand the needs of non EU international student customers and to develop a vehicle dealership model tailored to serve them effectively.
A literature review was done to explore the problems faced by international students and entrepreneurial practice to develop a startup automobile dealership. To meet the thesis objective, both qualitative and quantitative research methods were applied, supported by relevant business analysis tools to evaluate market potential and shape a student focused vehicle dealership model.
A literature review was done to explore the problems faced by international students and entrepreneurial practice to develop a startup automobile dealership. To meet the thesis objective, both qualitative and quantitative research methods were applied, supported by relevant business analysis tools to evaluate market potential and shape a student focused vehicle dealership model.