Planning and management of E-commerce Website : Guide for startup B2C E-commerce companies
Wang, Ying (2016)
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The purpose of this thesis is to help startup B2C E-commerce companies to plan and manage e-commerce website. This thesis is intended to equip current and future e-commerce managers or entrepreneurs with some basic knowledge and practical skills to help them navigate their organisations towards e-business. It does not have any specific commissioner. Thesis will contain most aspects when plan and manage e-commerce website for startups.