Business Plan of Asian House Restaurant
Zeng, Hongmei (2011)
Zeng, Hongmei
Kymenlaakson ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201101241700
https://urn.fi/URN:NBN:fi:amk-201101241700
Tiivistelmä
The purpose of the thesis was to make a practical plan for setting up an Asian restaurant “Asian House” in Oulu. The business plan clarified what kind of food will be provided and what customers could be targeted in the restaurant, where the premises would be located, and what particular marketing activities would be designed by using different marketing communication tools to achieve customer acquisition and retention. In addition, detailed financial budged was made.
The theoretical background for constructing the business plan was based on a number of books about what are key elements in writing a business plan and what other theories should be used to carry out the research. Some research papers were based on about what are the key factors when customers choose a restaurant and what marketing strategies make a restaurant successful. In order to create a specific operational scheme and get a close at competitors, a Chinese restaurant owner was interviewed and the Korean restaurant “Korea House” was visited in Helsinki, and also six restaurants were observed in Oulu.
The thesis shows a basic model of writing a business plan. Because the plan is limited to a specific industry in a specific area, it means anyone who uses this thesis as a reference for making a business plan must take targeted industry into consideration.
The theoretical background for constructing the business plan was based on a number of books about what are key elements in writing a business plan and what other theories should be used to carry out the research. Some research papers were based on about what are the key factors when customers choose a restaurant and what marketing strategies make a restaurant successful. In order to create a specific operational scheme and get a close at competitors, a Chinese restaurant owner was interviewed and the Korean restaurant “Korea House” was visited in Helsinki, and also six restaurants were observed in Oulu.
The thesis shows a basic model of writing a business plan. Because the plan is limited to a specific industry in a specific area, it means anyone who uses this thesis as a reference for making a business plan must take targeted industry into consideration.