Service Productization enhancing Joint Service Creation for Research Laboratories : Case Study UNELMA-project
Mwithiga, Zablon (2014)
Mwithiga, Zablon
Oulun ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201404033860
https://urn.fi/URN:NBN:fi:amk-201404033860
Tiivistelmä
The purpose of this thesis is to demonstrate and show how productization can enhance joint service creation for Research Laboratories based on UNELMA-project. The goal is to create a joint service that is simple, manageable and understandable by all stakeholders.
How productization enhances joint service creation for research laboratories have been discussed comprehensively. The literature review shows that the actual benefits of a service offering can accrue to service providers as well as service consumers if a service is well productized. The research approach is a combination of qualitative and case study methods. Data is collected through workshops, project articles, documents and observation aided by service creation tools. The service creation tools used are; Idea tree, Service blue print, Business model canvas, Value proposition canvas and Productization canvas.
Joint service network stakeholder’s expectation has been examined from the data gathered. Both service providers and customers have their own expectations. However, they have a common ground of collaboration and cooperation into the future through a productized joint service network branded Applied Imaging Network abbreviated as AIN.
Ultimately, productization enhances service creation and assists in sales marketing by making the service simple, manageable and understandable. Thus, it makes easier for the customer to make buying decision.
How productization enhances joint service creation for research laboratories have been discussed comprehensively. The literature review shows that the actual benefits of a service offering can accrue to service providers as well as service consumers if a service is well productized. The research approach is a combination of qualitative and case study methods. Data is collected through workshops, project articles, documents and observation aided by service creation tools. The service creation tools used are; Idea tree, Service blue print, Business model canvas, Value proposition canvas and Productization canvas.
Joint service network stakeholder’s expectation has been examined from the data gathered. Both service providers and customers have their own expectations. However, they have a common ground of collaboration and cooperation into the future through a productized joint service network branded Applied Imaging Network abbreviated as AIN.
Ultimately, productization enhances service creation and assists in sales marketing by making the service simple, manageable and understandable. Thus, it makes easier for the customer to make buying decision.