Evaluating five African markets for Crowst Oy market entry: Study on Ghana, Kenya, Nigeria, Tanzania and South Africa.
Bediako, Grace (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016110815848
https://urn.fi/URN:NBN:fi:amk-2016110815848
Tiivistelmä
Background
This market research gives in-depth knowledge about how to expand the Crowst phone application and knows the mobile apps and the rate at which apps is been utilized in African countries. However, the research is limited to five Africa countries namely Ghana, Kenya, Nigeria, Tanzania and South Africa where mobile apps are used most to transact daily business.
Objective
This paper looks at the possibilities at which Crowst oy a mobile app start-up can expand its businesses through ordinary mobile app usage through students and youths. Furthermore, the research serves feasibility studies for Crowst Oy as they want to enter the African market.
Methods
This research is based on a qualitative analysis in which interviews has been conducted with marketing and telecommunication personnel’s in these African countries to verify if the usage of mobile app and smartphone are the same or differ in each various country. Again, the another side of this qualitative analysis was to search through internet, journals, and articles.
Conclusions and Results
The results from the interviews and content analysis will make it easier for the company to know which country will be best to establish first and given the recommendation of the country which is to penetrate first.
This market research gives in-depth knowledge about how to expand the Crowst phone application and knows the mobile apps and the rate at which apps is been utilized in African countries. However, the research is limited to five Africa countries namely Ghana, Kenya, Nigeria, Tanzania and South Africa where mobile apps are used most to transact daily business.
Objective
This paper looks at the possibilities at which Crowst oy a mobile app start-up can expand its businesses through ordinary mobile app usage through students and youths. Furthermore, the research serves feasibility studies for Crowst Oy as they want to enter the African market.
Methods
This research is based on a qualitative analysis in which interviews has been conducted with marketing and telecommunication personnel’s in these African countries to verify if the usage of mobile app and smartphone are the same or differ in each various country. Again, the another side of this qualitative analysis was to search through internet, journals, and articles.
Conclusions and Results
The results from the interviews and content analysis will make it easier for the company to know which country will be best to establish first and given the recommendation of the country which is to penetrate first.