The impact of SEO on business
Rana, Bishnu (2016)
Rana, Bishnu
Laurea-ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016110715826
https://urn.fi/URN:NBN:fi:amk-2016110715826
Tiivistelmä
Digital marketing has been radically growing and changing dynamically over the years, and the only handful of companies are left who are not aware of this strategy, which makes the market very competitive for companies to push their product/services towards their prospective customer to gain some traction and increase conversion. Hence, search engine optimization has been a trending aspect of marketing strategy for the majority of the companies and it is observed that companies incorporating the strategy in appropriate manner seem to excel in terms of profitability and marketing visibility.
The thesis deals with search engine optimization (SEO); which is a crucial strategy to enhance the visibility of marketing efforts in a business. It is research based and primarily aims to analyze various factors that influence search engine optimization and its implication on the success of a business. It encompasses on topics about how SEO has been changing over the time and show contrasts to the trending factors that might still be effective for at least a year from the published date of the thesis.
The thesis is a case study, it contains materials from various leading companies in online and digital marketing stream. The thesis proceeds with extensive details of trending SEO techniques and analyzes some disclosed relevant cases of companies that support the thesis’s objective in order to conclude that SEO is an integral part of business.
In conclusion, SEO is a dynamic process which exists with the web and requires continuous improvement for the business survival and growth, which puts the responsibilities on companies to be consistently aware of search engines updates, competitors and take actions accordingly.
The thesis deals with search engine optimization (SEO); which is a crucial strategy to enhance the visibility of marketing efforts in a business. It is research based and primarily aims to analyze various factors that influence search engine optimization and its implication on the success of a business. It encompasses on topics about how SEO has been changing over the time and show contrasts to the trending factors that might still be effective for at least a year from the published date of the thesis.
The thesis is a case study, it contains materials from various leading companies in online and digital marketing stream. The thesis proceeds with extensive details of trending SEO techniques and analyzes some disclosed relevant cases of companies that support the thesis’s objective in order to conclude that SEO is an integral part of business.
In conclusion, SEO is a dynamic process which exists with the web and requires continuous improvement for the business survival and growth, which puts the responsibilities on companies to be consistently aware of search engines updates, competitors and take actions accordingly.