Ensuring Consumer Safety at a Sport Event - Case Tough Viking Helsinki 2016
Pohja, Janina (2016)
Pohja, Janina
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016111616330
https://urn.fi/URN:NBN:fi:amk-2016111616330
Tiivistelmä
Every event organizer aims to produce a successful and safe event for its visitors. A growing number of different kinds of sports events and obstacle races has brought new concerns about the safety of consumers. The popularity of challenging oneself at such events is rising, which makes the availability of clear directives very important.
The Consumer Safety Act was updated in May 2016, transferring comprehensive safety su-pervising authority from municipalities to the Finnish Safety and Chemicals Agency (Tukes). The change eases the work of event organizers as safety regulations and obligations are becoming consistent throughout Finland.
The safety of consumers is an interesting and important topic, but there have not been too many studies into it. The author of this thesis walked an unknown path to gather information, as there were no literary sources to guide the way. An interview was conducted with two senior officers of Consumer Service Safety from Tukes to support the information and conclu-sions.
The case event, Tough Viking Helsinki, is the only Tough Viking race organized in Finland. It is one of the races of Tough Viking, the leading obstacle race in Scandinavia and Russia. Tough Viking Helsinki 2016 was the third Tough Viking produced in Finland. It was not the biggest race as it had fewer participants than the race in 2015. This thesis analyzes the reasons which led to the drop in popularity and also focuses on the connection between corporate reputation and safety regulations.
This product-based thesis aims to help the event organizers ensure their visitors’ safety and wellbeing at the events by clarifying the changed regulations and obligations. It also elabo-rates on what effect the way the event organizer complies with safety regulations has on the reputation of the event. The outcome of this thesis is a checklist meant for the use of the pro-duction team of the case event Tough Viking Helsinki but also for other event organizers. This will hopefully have a direct effect to Tukes as the event organizers will be more aware of what is expected of them. The product will hopefully also improve the reputation of those us-ing it.
The Consumer Safety Act was updated in May 2016, transferring comprehensive safety su-pervising authority from municipalities to the Finnish Safety and Chemicals Agency (Tukes). The change eases the work of event organizers as safety regulations and obligations are becoming consistent throughout Finland.
The safety of consumers is an interesting and important topic, but there have not been too many studies into it. The author of this thesis walked an unknown path to gather information, as there were no literary sources to guide the way. An interview was conducted with two senior officers of Consumer Service Safety from Tukes to support the information and conclu-sions.
The case event, Tough Viking Helsinki, is the only Tough Viking race organized in Finland. It is one of the races of Tough Viking, the leading obstacle race in Scandinavia and Russia. Tough Viking Helsinki 2016 was the third Tough Viking produced in Finland. It was not the biggest race as it had fewer participants than the race in 2015. This thesis analyzes the reasons which led to the drop in popularity and also focuses on the connection between corporate reputation and safety regulations.
This product-based thesis aims to help the event organizers ensure their visitors’ safety and wellbeing at the events by clarifying the changed regulations and obligations. It also elabo-rates on what effect the way the event organizer complies with safety regulations has on the reputation of the event. The outcome of this thesis is a checklist meant for the use of the pro-duction team of the case event Tough Viking Helsinki but also for other event organizers. This will hopefully have a direct effect to Tukes as the event organizers will be more aware of what is expected of them. The product will hopefully also improve the reputation of those us-ing it.