Development of a business model for the internationalisation of a Finnish corporate training service for the European data centre industry
McAvennie, Anastasia (2017)
Jyväskylän ammattikorkeakoulu
2017
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2017060211964
https://urn.fi/URN:NBN:fi:amk-2017060211964
Tiivistelmä
Internationalisation is one of the key forces driving the most rapid transformation of Higher Education ever witnessed, with corporate training services in high demand, as identified by the recent TechNavio report (2016). An associated business opportunity has been identified that may significantly develop education export activities at Kajaani University of Applied Sciences (KAMK) and the Adult and Continuing Education AIKOPA. Therefore the main objective of this research is to develop a commercially viable business model for the internationalisation of a Finnish corporate training service for the European data centre industry.
The research, which adopts a Design Research strategy, uses Osterwalder’s and Pigneur’s (2010) Business Model Canvas as a theoretical framework to guide the empirical study utilising qualitative research methods. Based on the analysis of the primary data, which was collected through in-depth stakeholder interviews and participative observation, the final business model is presented at the end of the study, followed by reflection in light of internationalisation and business models literature.
The study is an applied literary contribution to the relatively new phenomenon of education export in Finland, especially in the field of professional training services export. From the perspective of the data centre industry the study brings an academic perspective to a recognised phenomenon, drawing theoretical analysis together with data gathered directly from key industry representatives to propose a practical and entirely feasible solution.
It is recognised that the scope of this research is limited, so additional detailed design is required to practically implement the service. A cost-benefit analysis and competitor analysis should be conducted, and the initial market for piloting the service internationally should be limited according to available budget. Additionally, this research may be used as the basis for designing business models for other niche industries that require professional training services.
The research, which adopts a Design Research strategy, uses Osterwalder’s and Pigneur’s (2010) Business Model Canvas as a theoretical framework to guide the empirical study utilising qualitative research methods. Based on the analysis of the primary data, which was collected through in-depth stakeholder interviews and participative observation, the final business model is presented at the end of the study, followed by reflection in light of internationalisation and business models literature.
The study is an applied literary contribution to the relatively new phenomenon of education export in Finland, especially in the field of professional training services export. From the perspective of the data centre industry the study brings an academic perspective to a recognised phenomenon, drawing theoretical analysis together with data gathered directly from key industry representatives to propose a practical and entirely feasible solution.
It is recognised that the scope of this research is limited, so additional detailed design is required to practically implement the service. A cost-benefit analysis and competitor analysis should be conducted, and the initial market for piloting the service internationally should be limited according to available budget. Additionally, this research may be used as the basis for designing business models for other niche industries that require professional training services.