B2B social media communication plan for Teemo Experience Design
Aly Elmeaty, Aly (2020)
Lataukset:
Aly Elmeaty, Aly
2020
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2020052513311
https://urn.fi/URN:NBN:fi:amk-2020052513311
Tiivistelmä
This thesis aims to research social media communication and its opportunities,
and the final goal is to conclude a business to business social media communication plan for
the commissioner Teemo. Social media plan is created because the company wants to increase awareness as well as create own brand image.
Social media is a part of people’s everyday life and the use of social media among businesses is growing. Constantly rising activity in social media as well as multiple business to business marketing investments make social media channels the most sensible investment right
now.
Research approach in this study is deductive. Primary data is collected from literature and
internet sources, the secondary data is gathered by observation, and examining other b2b
marketing plans from competitors
The reader will learn about the commissioner, the industry of experience design and social
media marketing. The plan, in Abstract 1, in the form of objectives and strategies to reach
these objectives, recommends Facebook and LinkedIn as platforms for the commissioner. It
recommends posting daily and the best times for posting, it also recommends photos, videos
and engaging contents, and encouraging conversations, and how every post should direct to
a landing page on commissioner’s website to increase leads and sales
and the final goal is to conclude a business to business social media communication plan for
the commissioner Teemo. Social media plan is created because the company wants to increase awareness as well as create own brand image.
Social media is a part of people’s everyday life and the use of social media among businesses is growing. Constantly rising activity in social media as well as multiple business to business marketing investments make social media channels the most sensible investment right
now.
Research approach in this study is deductive. Primary data is collected from literature and
internet sources, the secondary data is gathered by observation, and examining other b2b
marketing plans from competitors
The reader will learn about the commissioner, the industry of experience design and social
media marketing. The plan, in Abstract 1, in the form of objectives and strategies to reach
these objectives, recommends Facebook and LinkedIn as platforms for the commissioner. It
recommends posting daily and the best times for posting, it also recommends photos, videos
and engaging contents, and encouraging conversations, and how every post should direct to
a landing page on commissioner’s website to increase leads and sales