Potential for virtual travel product for Pori: suggestion of a virtual experience for Visit Pori
Heino, Ira (2022)
Heino, Ira
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202203223846
https://urn.fi/URN:NBN:fi:amk-202203223846
Tiivistelmä
This study was conducted as a commission for Visit Pori. The objective was to map the potential for a virtual travel product of Pori and write a suggestion of what it should include. First, however, it was important to explain and define the different types of virtual travel products and their benefits and challenges.
A survey was done in order to find out who would be interested in a virtual travel product and what expectations they might have for a virtual travel product, if any. The questionnaire was posted on Visit Pori Facebook page and gathered 70 answers. A breakdown of the answers was done to illustrate the results from the questionnaire and to point out the most relevant and popular answers.
Main part of the analysis was done by using multiple correspondence analysis and the results indicated that from the two attractions respondents were most interested in, Bothnian Sea National Park and historical buildings and heritage, historical buildings and heritage would most likely work better for the topic of a paid virtual tour that would benefit both the customers and Visit Pori.
Based on the information on virtual travel, tourism product development theory and the questionnaire results, a suggestion for a virtual product was written. The suggestion included a virtual video tour with prerecorded narration on the topic of the historic buildings and heritage of the city of Pori. The tour would include a linear story and old picture material of the surroundings. It would also be available to access on location through mobile devices.
A survey was done in order to find out who would be interested in a virtual travel product and what expectations they might have for a virtual travel product, if any. The questionnaire was posted on Visit Pori Facebook page and gathered 70 answers. A breakdown of the answers was done to illustrate the results from the questionnaire and to point out the most relevant and popular answers.
Main part of the analysis was done by using multiple correspondence analysis and the results indicated that from the two attractions respondents were most interested in, Bothnian Sea National Park and historical buildings and heritage, historical buildings and heritage would most likely work better for the topic of a paid virtual tour that would benefit both the customers and Visit Pori.
Based on the information on virtual travel, tourism product development theory and the questionnaire results, a suggestion for a virtual product was written. The suggestion included a virtual video tour with prerecorded narration on the topic of the historic buildings and heritage of the city of Pori. The tour would include a linear story and old picture material of the surroundings. It would also be available to access on location through mobile devices.