Sustainable Behaviour of Airlines Passengers in a context of Tourism
Beauvoir, Anaïs; Guillaume, Elisa (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202204235739
https://urn.fi/URN:NBN:fi:amk-202204235739
Tiivistelmä
Airlines carry more than 6 billion passengers a year and civil aviation emits 2% of global emissions. CO2
emissions and other factors contributing to the greenhouse effect continue to grow. In order to establish a
better balance for the future of our planet new ideas and alternative solutions in terms of transport and
tourism have to be find. To understand consumer behaviour, in this case, airline companies’ passengers,
can be a first step by seeing if their purchasing decision fits with their green value. The purpose of this
study was to find out if passenger’s profiles and their concerns about sustainability influence their choices
when choosing an airline. The authors have studied passengers profile by researching general attitudes that
passengers have towards green practices in their daily life, how concerned they are regarding polluting impact
of airlines, and factors that influence them the most when choosing an airline. In this study, a quantitative
survey is employed. The primary data was collected through an online questionnaire with 69 participants
representing both genders, any ages and French speakers. The answers were collected between
November 2020 and January 2021.
Overall, results are quite positive regarding green practices made by the respondents in their daily life, and
they are mostly concerned about airlines polluting impact. It is important to add that even with the previous
facts, people do not tend to choose an airline for its environmental commitments when other factors
such as the price are taken into consideration. Therefore, the correlation between green consumer value
and purchase intention is not that significant. From the results, it appears that the respondents perceive
the fuel as main pollutant factor is fuel, while price remains the most important factor when deciding on
which airline to fly. Future research could focus on using a bigger and more representative and diversified
sample, to give a more general analysis of this subject.
emissions and other factors contributing to the greenhouse effect continue to grow. In order to establish a
better balance for the future of our planet new ideas and alternative solutions in terms of transport and
tourism have to be find. To understand consumer behaviour, in this case, airline companies’ passengers,
can be a first step by seeing if their purchasing decision fits with their green value. The purpose of this
study was to find out if passenger’s profiles and their concerns about sustainability influence their choices
when choosing an airline. The authors have studied passengers profile by researching general attitudes that
passengers have towards green practices in their daily life, how concerned they are regarding polluting impact
of airlines, and factors that influence them the most when choosing an airline. In this study, a quantitative
survey is employed. The primary data was collected through an online questionnaire with 69 participants
representing both genders, any ages and French speakers. The answers were collected between
November 2020 and January 2021.
Overall, results are quite positive regarding green practices made by the respondents in their daily life, and
they are mostly concerned about airlines polluting impact. It is important to add that even with the previous
facts, people do not tend to choose an airline for its environmental commitments when other factors
such as the price are taken into consideration. Therefore, the correlation between green consumer value
and purchase intention is not that significant. From the results, it appears that the respondents perceive
the fuel as main pollutant factor is fuel, while price remains the most important factor when deciding on
which airline to fly. Future research could focus on using a bigger and more representative and diversified
sample, to give a more general analysis of this subject.