Differences in management between major Sport Brands

Abstract

Sport has always been a part of people's social lives regardless of their social background. This is why sport brands work so well and have always been present in people's daily lives throughout history. Management has helped these brands to develop in different ways while keeping the closeness that these brands have always had with their communities. As we are both big sports fans and studying management, we easily made the connection between the two subjects in order to carry out our studies on them. During our research, we highlighted the origins and development of sports brands throughout history as well as the management differences that exist between different sport brands. In order to fulfil the objectives we wanted to achieve, we studied different texts that were analysed and studied with the Nvivo 12 work tool. This allowed us to obtain the results that exposed the answers to the two questions previously exposed through graphs and comparative tables. Finally, in the conclusion we compare the knowledge we had before doing this thesis and the knowledge we gained after doing the research. There is also a discussion part between the results we obtained where we compare if we had the same knowledge before and after our study.