Instagram marketing strategy for women's clothing shop Lifestyle La Luna
Hämäläinen, Emma (2022)
Hämäläinen, Emma
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052411645
https://urn.fi/URN:NBN:fi:amk-2022052411645
Tiivistelmä
The objective of this thesis is to produce an effective, long-term Instagram marketing strategy for women’s clothing shop Lifestyle La Luna. The company operates in the city of Iisalmi in Northern Savonia and online through their web shop.
The thesis’ theoretical framework is Instagram marketing strategy. Instagram is a free social media application that allows its users to create, publish, and share photo and video content with their connections (Meta 2020).
The collection of background information for the thesis was conducted with a survey that was released to the shop’s existing customers. The questions covered demographics and content preferences and were quantitative in nature. The shop owner was also interviewed. Further, information for shaping the final Instagram marketing strategy was gathered from various sources, such as industry articles and well-established marketing blogs. The latter research was qualitative in nature.
The key findings pointed out that the majority of the shop’s customers are middle-aged women who enjoy seeing versatile fashion content such as clothing tips, fashion shows, and trends. Based on the survey results, the shop owner was encouraged to diversify their Instagram content and to arrange different fashion-related events using the shop as their venue.
The thesis’ theoretical framework is Instagram marketing strategy. Instagram is a free social media application that allows its users to create, publish, and share photo and video content with their connections (Meta 2020).
The collection of background information for the thesis was conducted with a survey that was released to the shop’s existing customers. The questions covered demographics and content preferences and were quantitative in nature. The shop owner was also interviewed. Further, information for shaping the final Instagram marketing strategy was gathered from various sources, such as industry articles and well-established marketing blogs. The latter research was qualitative in nature.
The key findings pointed out that the majority of the shop’s customers are middle-aged women who enjoy seeing versatile fashion content such as clothing tips, fashion shows, and trends. Based on the survey results, the shop owner was encouraged to diversify their Instagram content and to arrange different fashion-related events using the shop as their venue.