Introduction to the WeChat marketing advantages and development prospects
Liang, Yi (2014)
Savonia-ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405219130
https://urn.fi/URN:NBN:fi:amk-201405219130
Tiivistelmä
WeChat is evolved into a large commercial trading platform, and this can be the further research of this thesis. According to the development of WeChat, the consumers can realize the integration service mode of the commodity inquiry, the choose and buy, experience, interactive, online ordering and paying, as long as consumers by WeChat platform..
The objective of this thesis was to introduce the advantages of WeChat and its development prospects. The main research is focus on the analysis on e-commerce marketing mode which based on the medium of WeChat. Firstly, it has described the pros and cons of WeChat marketing, and then analysed the major patterns of WeChat marketing by the way of observing and studying. In order to further understand the WeChat marketing, WeChat marketing survey had been opened up, which there were 220 respondents has been filled the questionnaires. At last, listed the problems that may occur when we apply the WeChat marketing.
To conclusion of this thesis is to show the great development space WeChat marketing has at the present, which along with the more and more mobile phone users start using WeChat. WeChat marketing arises at the historic moment, currently is in the primary stage, and there are many aspects need to be improved.
WeChat is evolved into a large commercial trading platform, and this can be the further research of this thesis. According to the development of WeChat, the consumers can realize the integration service mode of the commodity inquiry, the choose and buy, experience, interactive, online ordering and paying, as long as consumers by WeChat platform.
The objective of this thesis was to introduce the advantages of WeChat and its development prospects. The main research is focus on the analysis on e-commerce marketing mode which based on the medium of WeChat. Firstly, it has described the pros and cons of WeChat marketing, and then analysed the major patterns of WeChat marketing by the way of observing and studying. In order to further understand the WeChat marketing, WeChat marketing survey had been opened up, which there were 220 respondents has been filled the questionnaires. At last, listed the problems that may occur when we apply the WeChat marketing.
To conclusion of this thesis is to show the great development space WeChat marketing has at the present, which along with the more and more mobile phone users start using WeChat. WeChat marketing arises at the historic moment, currently is in the primary stage, and there are many aspects need to be improved.
WeChat is evolved into a large commercial trading platform, and this can be the further research of this thesis. According to the development of WeChat, the consumers can realize the integration service mode of the commodity inquiry, the choose and buy, experience, interactive, online ordering and paying, as long as consumers by WeChat platform.