The Current State of The Finnish Online Coupon Market - and How to Make It Grow
Suuronen, Ari (2015)
HAAGA-HELIA ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503243510
https://urn.fi/URN:NBN:fi:amk-201503243510
Tiivistelmä
The goal of this study is to find out what the current state of the Finnish online coupon market is. There are three parties that can affect the market: retailers, customers, and online coupon web sites. Online coupon web sites focus on distributing online coupons, which can be used to gain discounts and better deals in various online stores.
To gain an understanding of what is happening in the online coupon market, the researcher
gathered information from various sources, interviewed experts of the field, and performed a
quantitative survey about people’s experiences and attitudes towards online coupon web sites and online coupons in general.
The main conclusion of the study is that while a majority of people have a positive attitude towards online coupons, many are not aware of their existence. There is a lot of potential for the online coupon market to grow.
This study was carried out between September of 2014 and March of 2015. It was commissioned by CupoNation GmbH.
To gain an understanding of what is happening in the online coupon market, the researcher
gathered information from various sources, interviewed experts of the field, and performed a
quantitative survey about people’s experiences and attitudes towards online coupon web sites and online coupons in general.
The main conclusion of the study is that while a majority of people have a positive attitude towards online coupons, many are not aware of their existence. There is a lot of potential for the online coupon market to grow.
This study was carried out between September of 2014 and March of 2015. It was commissioned by CupoNation GmbH.