Awareness and Commitment to Environmental Sustainability in Event Planning: A Study of Small Event Planners in Lagos, Nigeria
Ayemere, Mercy (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025051913036
https://urn.fi/URN:NBN:fi:amk-2025051913036
Tiivistelmä
As the event industry continues to grow, concerns about its environmental impact have become more promi-nent, particularly in cities like Lagos, Nigeria. This study focused on understanding how aware and committed small event planners in Lagos are toward adopting environmentally sustainable practices. The research aimed to evaluate their awareness, measure their commitment, and identify the main challenges preventing the use of sustainable methods in event planning.
The study used a cross-sectional survey approach, with a structured online questionnaire distributed through social media channels. The survey collected both numerical and descriptive data, which were analyzed using descriptive statistics and correlation analysis to examine the link between awareness and commitment.
The findings showed that individuals with higher awareness of environmental sustainability tend to demon-strate greater commitment to it. However, the relationship is not strong enough to imply a direct influence, indicating that other factors like high costs, difficulty finding eco-friendly suppliers, and a lack of clear guide-lines, play a more significant role.
The study used a cross-sectional survey approach, with a structured online questionnaire distributed through social media channels. The survey collected both numerical and descriptive data, which were analyzed using descriptive statistics and correlation analysis to examine the link between awareness and commitment.
The findings showed that individuals with higher awareness of environmental sustainability tend to demon-strate greater commitment to it. However, the relationship is not strong enough to imply a direct influence, indicating that other factors like high costs, difficulty finding eco-friendly suppliers, and a lack of clear guide-lines, play a more significant role.