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Application of Green Packaging : case retail industry in Sri Lanka

Jayakody, Imesh (2025)

 
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Jayakody, Imesh
2025
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025122038736
Tiivistelmä
The requirements for sustainability, government regulations, and increasing customer demands in Sri Lanka, in relation to grocery retail, lead to a need for understanding how environmentally responsible packaging practices impacted organizational performance. This study was done to identify the extent of adoption of recyclable, biodegradable, lightweight, and reusable packaging in use in supply chains for grocery retailers and how it impacted various dimensions of organizational performance.
A convergent parallel mixed-method design was used. The quantitative data was gathered using a survey with medium to large retailers, and it was analyzed using descriptive statistics, correlation analysis, factor analysis, and regression analysis. On the other hand, interviews with specialists in supply chains and sustainability were conducted, and the data was analyzed using themes. Integration of both approaches enhanced validity.
The results revealed that there are uneven adoption rates of green practices in packaging, with a tendency towards using recyclable and lightweight packaging. Cost efficiency, use reliability, and environmental compliance were found to have statistical significance. The evidence from integrated interviews has been aligned with the findings, including benefits related to enhancing brand reputation and customer trust, along with issues of high costs, supplier capabilities, and lack of infrastructure.
It was determined that the adoption of green packaging has a positive impact on the performance of organizations with a focus on supply chain management. The study offered valuable recommendations to retailers as well as policy makers on how to make the Sri Lankan grocery retail sector more sustainable as well as competitive.
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