Entering Russian Markets, Case: CH-Palvelu Oy
Buuri, Jarkko (2015)
Buuri, Jarkko
Saimaan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015101915493
https://urn.fi/URN:NBN:fi:amk-2015101915493
Tiivistelmä
The main purpose of this study was to find best entry mode for Finnish family.-
owned SME to enter Russian markets. Russian business environment, potential
risk factors and case company’s potential to succeed in the new market area
were also studied in order to found out what factors needs to be considered
when entering and operating in Russian business environment that differs from
Finnish or Western European. Topic of this study was chosen because case
company’s plans to expand its physical business to Russia. Empirical part of
this study is not public because it contains confidential information from the
case company.
This study is conducted by using case study as a Research method and in
addition to the information gathered from the case studies this research takes in
to account empirical knowledge from the international business in Russian that
is based on case company’s earlier experiences.
The results show that for small family-owned company resources and risk levels
of different entry modes have great influence to the selection. Earlier
experiences and existing network, or lack of it, also affect which entry mode the
company selects. Russian business culture has many characteristics that can
cause problems for a foreign company, for example corruption, legislation,
actions of state officials and organized crime. If company wishes to succeed in
Russian markets and avoid problems it can be done by choosing a right entry
mode, right local partners; and have understanding from the environment and
product or service that has demand in the new market area.
owned SME to enter Russian markets. Russian business environment, potential
risk factors and case company’s potential to succeed in the new market area
were also studied in order to found out what factors needs to be considered
when entering and operating in Russian business environment that differs from
Finnish or Western European. Topic of this study was chosen because case
company’s plans to expand its physical business to Russia. Empirical part of
this study is not public because it contains confidential information from the
case company.
This study is conducted by using case study as a Research method and in
addition to the information gathered from the case studies this research takes in
to account empirical knowledge from the international business in Russian that
is based on case company’s earlier experiences.
The results show that for small family-owned company resources and risk levels
of different entry modes have great influence to the selection. Earlier
experiences and existing network, or lack of it, also affect which entry mode the
company selects. Russian business culture has many characteristics that can
cause problems for a foreign company, for example corruption, legislation,
actions of state officials and organized crime. If company wishes to succeed in
Russian markets and avoid problems it can be done by choosing a right entry
mode, right local partners; and have understanding from the environment and
product or service that has demand in the new market area.